Military Service Rebate

Southeast Toyota Finance (SETF) is pleased to offer a $500* military rebate to eligible U.S. military personnel and their eligible family members. It is our way of saying "Thank You" for the extraordinary job you do!

Eligible Customers for Military Rebate

  • Active Duty - A current active duty status in the U.S. Military (Air Force, Army, Coast Guard, Marines, National Guard, Navy, and active Reserve)
  • Inactive Reserve - U.S. Military Inactive Reserve (i.e. Ready Reserve) that is part of the Individual Ready Reserve, Selected Reserve, or Inactive National Guard
  • Military retiree - Regardless of retirement date.
  • Honorably discharged veteran - U.S. Military veteran within two (2) years of honorable discharge
  • Household member - Family members living with the eligible military personnel specified above
  • Gold Star Family Member - Family member of a fallen military hero

Verifiable proof of military status, proof of active service, or inactive Reserve status is required at the time of purchase or lease.

Click here to submit your information to see if you qualify for this offer

Military Rebate Offer Terms

The Military Rebate must be applied as a down payment on a finance contract or as a capitalized cost reduction on a lease contract through SETF. The Military Rebate must be used at the time of contract signing at your Toyota dealer. Credit approval by SETF required. Maximum contract terms: 75 months for a standard retail installment contract, 72 months for a special APR retail installment contract and 48 months for a lease contract.

Available on all new and untitled Toyota vehicles at any Toyota dealer in AL, FL, GA, NC, and SC. Other terms and conditions may apply, see your Toyota dealer for complete details.

Removal of a financed or leased vehicle from the United States may not be permitted. See your finance or lease contract for details.

Current Customers

If you or your spouse have been called to active military duty, please contact us to discuss potential eligibility for certain benefits and protections.


Current Toyota Specials

These specials may be combined with the Military Rebate for even more savings on your favorite Toyota.

Toyota Incentives

Contact Us


Military $500

$500 Military Rebate Program from Southeast Toyota Finance is available on the finance or lease of a new 2023 4Runner, 2023 Camry, 2023 Camry Hybrid, 2023 Corolla, 2023 Corolla Cross, 2023 Corolla Cross Hybrid, 2023 Corolla Hatchback, 2023 Corolla Hybrid, 2023 GR Corolla, 2023 GR Supra, 2023 GR86, 2023 Highlander, 2023 Highlander Hybrid, 2023 Prius, 2023 Prius Prime, 2023 RAV4, 2023 RAV4 Hybrid, 2023 RAV4 Prime, 2023 Sequoia, 2023 Sienna, 2023 Tacoma, 2023 Toyota Crown, 2023 Tundra, 2023 Tundra i-FORCE MAX, 2023 Venza, 2023 bZ4X, 2024 4Runner, 2024 Camry, 2024 Camry Hybrid, 2024 Corolla, 2024 Corolla Cross, 2024 Corolla Cross Hybrid, 2024 Corolla Hatchback, 2024 Corolla Hybrid, 2024 GR Corolla, 2024 GR Supra, 2024 GR86, 2024 Grand Highlander, 2024 Grand Highlander Hybrid, 2024 Highlander, 2024 Highlander Hybrid, 2024 Prius, 2024 Prius Prime, 2024 RAV4, 2024 RAV4 Hybrid, 2024 RAV4 Prime, 2024 Sequoia, 2024 Sienna, 2024 Tacoma, 2024 Toyota Crown, 2024 Tundra, 2024 Tundra i-FORCE MAX, 2024 Venza, 2024 bZ4X from participating dealer's stock and subject to vehicle availability. To qualify for the Military Rebate Program, customers must be (1) In current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a military veteran within two years of their discharge date; OR a household member of an eligible U.S. military personnel, including Gold Star family members; AND (2) provide verifiable proof of military status or active service; (3) receive a salary sufficient to cover ordinary living expenses and payment for your new vehicle; and (4) receive credit approval from and execute a finance or lease contract through a participating Toyota dealer and Toyota Financial Services.. Non-transferable. Must finance or lease through your dealer and Southeast Toyota Finance to qualify for cash and cash must be applied as down payment on finance or capitalized cost reduction on lease. Limit one rebate per finance or lease transaction. Finance or lease terms on approved credit. Not all customers qualify. Cannot be combined with College, Down Payment Assistance, Trade-in Assistance. Offer available in AL, FL, GA, NC, SC regardless of buyer's residency; void where prohibited. Expires 04-30-2024. See your participating Toyota dealer for details. Not redeemable for cash.


Toyota of Dothan would like to thank the members of the U.S. Military and pay special recognition to all those who have served our country. We currently have employees that have served or are currently serving and we proudly honor them below.

Employee Department Branch Years Served
John Mitchell Owner Army - served in Vietnam 1970 -1972
Cary Slay Comptroller USN 1969 - 1973
Steve Barry Finance Manager Army 1978 - 1995
Wayne Patterson Sales Manager USN 1988 - 1993
Gary White Parts Department USN 1981 - 1987
Justin Bailey Service Department USMC 2003 - 2007

When it comes to supporting our troops, everyone wants to do their part. At Toyota, that means offering all eligible U.S. military personnel a $1000 rebate when you lease or finance a new Toyota or Scion.

Below are customers that have served or are currently serving and we proudly honor them below.

Customer Branch Years Served
J. Dwight Simmons Army 2002-2005
Addison Windsor Air Force 2012-present
Robert Tibbett Air Force 1950-1970
Jesse Loving Army, National Guard 1967-1973; 1976-1991
Adam Jones Army 2009-present
Daniel Kothlow Army 1984-2004
Laurel Sand Army, National Guard 1943; 1976
Scottie Penley Navy 1997-2000
Jerry Hughes National Guard; Navy 1990-1992; 1992-2012
Cody Drawdy Marines 2012-still serving
Garret Baker Army 2012-still serving
Mike Horne Army 2002-2005
Bill Overby Navy  
Billy Shults Marine Special Forces 1951-1959
James Well Jr. Air Force Reserves 1977-1979
Eulan Holland Army 1958-1960
Jeremy Bayliss Army 1999-2008
Mark Fischer Army 1970-1972
Patti Exum Navy 1980-1985
John “Dan” Welch Army 1961-1978
Becky Bernhard Navy 1986-2006
Francis Bernhard Navy 1973-1994
Wilfred Watson Navy; National Guard 1943-1949; 1949-1983
Eliezer Gonzalez Army 2007- still serving
Michael Murckerson Navy 2007- still serving