Surprised? We aren't. The new 2023 Honda Ridgeline is a worthy competitor, but it's no match for the new 2023 Toyota Tacoma. The Toyota Tacoma comes with the lowest starting MSRP of the two pickups and still offers an impressive maximum towing capacity of 6,800 pounds^.4 It's no wonder why it's a popular choice for those looking for affordability and strength all in one package! Plus, the Toyota Tacoma offers four-wheel drive, which is sure to please any adventurer. Both of these trucks offer an available power tilt/slide moonroof and available leather-trimmed heated seats on higher trims. The Toyota Tacoma also offers a few more convenient features than the Honda Ridgeline. For example, its base model comes with a standard six-foot bed and a deck rail system to secure and lock your cargo in place — two features unavailable on the Honda Ridgeline. Are you ready to get behind the wheel of your very own new 2023 Toyota Tacoma? This standout pickup truck is here to impress, so don't wait — take it for a spin today!

If you’re interested in becoming the proud owner of a new 2023 Toyota Tacoma, give us a call, or stop by our dealership at 2285 Ross Clark Circle, Dothan, AL 36301 for a test drive today. We look forward to serving our customers from Ozark and Enterprise.

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²Starting MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling Fee of $1,095 for Cars (GR86, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,335 for SUV/Van/Small Truck (4Runner, Corolla Cross HV, Grand Highlander, Grand Highlander HV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza, bZ4X), $1,595 for Large SUVs (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling Fee.) The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Dealer price will vary. As of 07/17/2023.

³MSRP excluding tax, license, registration, $1,345 destination charge, and accessories. Dealer prices may vary. MSRP does not include $395 premium color charge for 2022 vehicles or $455 premium color charge for 2023 vehicles. As of 03/03/2023.

⁴Never tow beyond a vehicle’s published towing capacities. Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. The maximum you can tow depends on base curb weight plus the total weight of any cargo, occupants, and added vehicle equipment. Follow all instructions in your Owner’s Manual.

⁵Maximum towing capacity is 5,000 lbs. Towing requires accessory towing equipment. Please see your Honda dealer for details.

⁶Payload includes the weight of occupants, cargo and options and is limited by weight distribution.